Thursday, October 28, 2010

Badge Holders Are A Perfect Billboard - Hot Medical Item!

Looking for an "Instant Hit" promotional item for nurses?  Let me tell you a story about a little cell phone holder that always aspired to be something more.  We brought on our item #605 Cell Phone Holder a couple years ago with the intention of it being a big seller for schools, amusement parks, camps and travel oriented promotions.  There was an order here, a sample request there, but the item never really took off the way we had hoped.  Thanks to our distributors with clients in the medical field, we were quickly turned on to the correct market for this item.  Every single medical professional wears a badge, it is how they are identified in a hospital and how security is maintained in restricted areas.  Most medical professionals are required to carry a cell phone or pager with them at all times for emergency contact.  This item brings both required i tems together in one easy to wear holder.  Our badge/cell phone holder comes with a carabiner as well as a break away lanyard.  Making it easy to wear around your neck, or if preferred can be clipped onto a coat or belt.  It also has a zippered pocket on the side that can hold keys, money, or other small items.
After seeing all the orders that were coming in for the medical industry we quickly changed our marketing plan for this item.  Now, whenever you see this item featured in our catalog or on an eblast you will see a nurse wearing it.  Sales for this item have sky rocketed and I can tell you that we continue to see about 90% of all orders for this holder coming from the medical industry.  We have also launched our #606 Cell Phone Holder which was in response to the popularity of the #605.  The #606 is the same design, only slightly larger so that it can hold many of the new smart phones.  If you have a customer in the medical industry this is must show item!

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